It’s okay if you add more value than you ask for. I’ve never taken the time, but I bet if you charted the tweets and posts of leaders online like Brogan, Amber Naslund, Jay Baer, Brian Solis, Jason Falls, Jeremiah Owyang, Tom Webster, K.D. Paine, Mari Smith, Michael Stelzner, and more, you’d find they are tweeting and posting more about how we can gain from them rather than what they can get from us. Do the math.
When Is It Okay to Use Social Media to Self-Promote?
Chris Syme heads a strategic communications and training agency in Bozeman, Montana. CKSyme.org specializes in real-time communications with a crisis/reputation expertise. She has 25+ years in the communications field including university media relations, PR, teaching, radio, newspaper, and crisis/reputation management. Her recent e-book, Listen, Engage, Respond: Crisis Communications in Real-Time, is available on Amazon.com. Her insightful blogging can also be found on Social Media Today, Blog High Ed, EDUniverse, AllTop, and Montana Business . She and her husband have two grown daughters and enjoy the best of both worlds, farming in northeast Montana and living in Bozeman, MT as well. She is a graduate of Montana State University and did her graduate work in crisis management at Eastern Washington University.