Research/Resources

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Research/Resources from CKSyme.org…

2013 CoSIDA Member Survey on Social Media Training - Membership survey results on the state of social media training for student-athletes and coaches in member schools. Data gathered in fall 2012.

List of Sample CoSIDA Member Schools Social Media Policies – a sampling of social media policies from CoSIDA member schools submitted optionally with the fall 2012 survey

Higher Education Results of CKSyme.org/CASE 2012 Survey:Using Social Media in a Crisis - results of a 2012 survey of communication directors at CASE member institutions in higher ed on how social media is used in crisis at their institutions.

Independent K-12 Results of CKSyme/CASE 2012 Survey: Using Social Media in a Crisis - results of a 2012 survey of communication directors at CASE member institutions in K-12 on how social media is used in crisis at their institutions.

2012 CoSIDA Membership Survey: Using Social Media in a Crisis.  - results and takeaways from a 2012 survey of college sports information directors on how social media is used in crisis at their higher ed institutions.

Research from other sources we really like…

Institute for Public Relations- The standard of excellence when it comes to research in PR.

Social Business Readiness: How Advanced Companies Prepare Internally – By Jeremiah Owyang and Web Strategy on how crisis preparation helps companies mitigate crises.

A Strategy for Managing Social Media Proliferation – By Jeremiah Owyang and Web Strategy on Social Media Management Systems. Full review of tools. Excellent resource.

Marketing Profs Resource Page – Excellent resources here. Some free downloads require an email registration.

Pew Internet Research – This is our favorite source of free research on new media. Pew mainly serves organizations, but all their data is relevant to business and education as well.

Exact Target Research – Exact Target is a marketing company that provides a lot of free research to the public. Their downloads usually require an email registration.

Other good resources for data, some with email registrations required:

Dan Zarella and HubSpot

Radian 6