experienced crisis management professionals
Video is the number one engaging media for websites and social media channels. But how can you put together professional quality videos without a huge investment in equipment? Here’s some basic information on the equipment that can produce high quality videos on a shoestring budget.
Like many leaders before her, Florida Atlantic University president Mary Jane Saunders would like a do-over. Several telling comments in a recent interview revealed the administrator’s lack of experience when it comes to media relations, especially social media.
In an interview covered by the Chronicle of Higher Education, Ms. Saunders lamented the influence of Twitter and the blogosphere on her downfall.
Today’s guest post is from the Small School Social blog by David Petroff, Director of Athletic Communications at Edgewood College. His blog specializes in sharing ideas on how to do social media “like the big boys do.” Edgewood is a D-III school located in Madison, Wisconsin. You can follow David’s blog on Tumblr here.
Few discussions that I have had among SIDs lately have produced more earnest debate than whether to mention student-athletes in official Twitter account tweets or not to. Either that, or Postal vs. AP state abbreviations, but I’m not ready to wade into that minefield (for the record I like AP, but whichever you choose, choose it and stick with it!).
Engagement. Influence. Advocates. Raving fans. How do you get there? The gospel of content marketing implores us to produce compelling content, but what are we compelling people to do? That is the million dollar question. If you don’t know, you need to answer that first. Will this content cause people to take an action that deepens their connection with our brand and causes them to share that connection with others? Here are three simple keys to help you create that compelling social media content.
When I was writing my graduate research on crisis management in athletics back in 2000, Steven Fink’s book Crisis Management: Planning for the Inevitable was the seminal book for crisis management at the time. His new book, Crisis Communications: The Definitive Guide to Managing the Message is equally impressive.
The record cyber bank heist announced by the federal government on Thursday reminds us just how fragile the world of the internet really is. An environment we trust with our most private information is really a public highway of information up for grabs to hackers and criminals everywhere. Can you protect your information? Here are some quick resources to help you lower your risk and defend your organization against an attack.
Size will always matter. It is the most basic of metrics in social media. Want to know how popular you are? Check out how many followers and fans you have. But if your organization’s total reach is already big, what do those numbers mean? Where do you go from here?
When it comes to finding expert social media advice for college athletics, it’s tough. It seems like much of the good advice is geared for business. Sometimes it’s a challenge to read through all the tips about generating leads, KPIs, and customer acquisition, and figure out how to scale it to college athletics. Whether you’re a small school or a large BCS school, you can use these tips to help you scale social media business advice to the business of athletics.
Monday Musings, a day late.
It seems everybody is an expert on how to handle a social media crisis these days. The only criteria? Get a URL, set up a website, and sell, sell, sell. If you’re savvy at selling yourself and your services, you might even make a name for yourself. But the bottom line is this: there is a decided lack of communications and public relations experience in today’s crisis communications experts and it concerns me.
I recently wrote a piece called “The Five Biggest Social Media Privacy Mistakes” and promised to tackle some more, so here goes the next five. This information comes from our Practice Safe Social workshops. We are constantly on the lookout for new privacy traps.
Given that 66% of adults using Facebook are unaware that Facebook even has privacy settings, knowing how to protect yourself is critical (tweet this now).
