When I was writing my graduate research on crisis management in athletics back in 2000, Steven Fink’s book Crisis Management: Planning for the Inevitable was the seminal book for crisis management at the time. His new book, Crisis Communications: The Definitive Guide to Managing the Message is equally impressive.
One of the basic tools in your social media tool box should be an easy-to-use online monitoring system. In order to protect your reputation and get the data you need to add develop valuable content, you need to listen to the chatter that goes on around your brand. Listening systems can be simple or elaborate, free or expensive. Today, let’s take a look at the starter kit.
Many thanks to buddy Kevin DeShazo, president of Fieldhouse Media for today’s guest blog. As schools come to terms with how to handle student-athletes on social media, states are passing laws banning schools from forcing students to hand over access to their social media accounts. Kevin brings us up to speed and offers some answers.
Over the last 12 months, the debate over student athlete privacy on social media privacy has heated up. It was just over a year ago that Maryland became the first state to introduce legislation that would protect online privacy. That bill failed, but has since been re-introduced.
When a negative event hits the social media channels, organizations sometimes cower. It could be anything from an errant tweet (Chrysler) to a major political hot potato (Chick-Fil-A). Before negative social media causes you to hide your head in the sand, consider three ways those angry comments can help you bring a quicker resolution to the event.