When Drexel University wrestler Dave Pearce was behind in his match and time was running out, he turned his fortunes around by pinning his opponent with a move called “the flying squirrel.” The flashy move was caught on video, and head coach Matt Azevedo saw the opportunity to get his program some national attention. The YouTube video currently has about 50,000 views and Coach Azevedo’s team is the impetus of a push to get the video on ESPN’s Top Ten segment. For Azevedo and his team, social media success is one of the keys to promoting their wrestling program at Drexel.
One of the toughest challenges for brands is creating good content on a consistent basis. We read blog posts, take webinars, put together stellar editorial calendars, and still end up scratching our heads. What’s a social media manager to do?
I don’t claim to have all the answers by a long shot. But, I do think there are a couple strategies for making your content marketing an easier task.
Dr. Megan Moreno is an Associate Professor of Pediatrics at the University of Washington and the author of the new book Sex, Drugs, ‘N Facebook, a toolkit for parents of teens. As the the Principal Investigator for the Social Media and Adolescent Health Research Team (SMAHRT) at Seattle Children’s Hospital, it’s safe to say she is obsessed with the social media habits of teens. Dr. Moreno took time out of her busy schedule to talk about her research and her new book.
Dan Schawbel has made a name for himself as the go-to guy when it comes to helping young people find career success. Although the principles in Promote Yourself are applicable to anyone of any age looking to build a successful career, this book will be important to those who work with college students or young people looking to achieve career success in today’s competitive job market.
Today’s guest post comes from Susan T. Evans, senior strategist with mStoner, Inc. I’ve had the privilege of working with Susan, and I can tell you that her expertise on web redesign is invaluable. Her contact info is at the end of the piece.
I spend a lot of time with people who care about college and university websites. We talk on the phone, on Google Hangouts, or on campus during visits. I talk with people representing what happens in a day in the life of a university — the admissions dean, a web programmer, a professor, a fundraiser, a president. Still, in my two years working at mStoner, I have not heard anyone say, “Susan, just tell us what we need to do. We have unlimited funds and unlimited staff so we can do it all.”
The University of Washington recently unveiled their new “brand-centric” website as part of the Pac-12 Conference’s digital initiative requiring a remodel of all the school’s websites. The conference chose NeuLion to host the new responsive design athletic sites. Pac-12 Digital Vice President/General Manager David Aufhauser said that the fans had made it clear that they wanted to connect more with their schools.