Content Marketing Archives

October 31, 2012 By cksyme Leave a Comment

3 Ways to Boost Your Brand Without Facebook

While reading a piece from Jay Baer’s blog, I was reminded that Facebook is slowly but surely adjusting their algorithm to require brands to pay for exposure to their own fans. Recently, a blog piece from Weber Shandwick mentioned that a Facebook vice president had announced that the free ride for brands is over.
Frustrated by the lack of reach Facebook was allowing on the Dallas Mavericks Facebook page, owner Mark Cuban tweeted that he was looking for another alternative for the popular giant.

September 8, 2012 By cksyme Leave a Comment

Right Brain, Left Brain Social Marketing for Dummies

There is considerable discussion these days about what role data should play in social media strategy. Now, I’m a very data-driven person. I’d like to think I don’t make any decisions without evidence. But, is that always the best way to drive marketing decisions? For instance, I get asked constantly about the best times of day to tweet, how many times a day to post, etc. and my answer is always the same: it depends.

Oh yes, I’ve read the data reports from Hubspot, Exact Target and others. But it still boils down to what works for you. Some calls to action are more oriented to right brain activity (creative, emotive) and some fit better with the left brain. I thought it might be worth taking a look at this infographic from Jason Miller at Marketo on how the brain processes marketing decisions. It’s interesting food for thought. What about you? Do both sides of your brain guide your marketing decisions, or do you lean one way or the other?

August 28, 2012 By cksyme Leave a Comment

How to Add Value to Social Media Fans and Create Deep Loyalty

“Give and it shall be given to you” is one of the oldest proverbs from the Biblical gospels. Giving has a reciprocal reaction when done sincerely. If you add value to people with the intent of solving their problems, making their lives better, or just giving them a shout-out, you will receive back.

In my series on developing loyalty strategies that produce strong brand advocates, we’ve already looked at conversation building and crowdsourcing. When rating social media loyalty strategies, “add value” is at the top of the scale. But it is there for a reason—it takes the most work, but it produces the greatest rewards. And when it comes to crisis prevention, the support you’ll garner from implementing value-adding strategies will be your strongest shield.

August 1, 2012 By cksyme Leave a Comment

How the Right Social Media Strategy Now Can Help You in a Crisis Later

Effective crisis management requires using social media well. Social media isn’t an emergency envelope you tear open when crisis strikes. It takes time to foster the engagement that makes social media effective in a crisis. Build an engaging social media presence now and you will be building loyal followers that will help you navigate a crisis.

July 27, 2012 By cksyme Leave a Comment

What is your biggest content marketing challenge? When Joe Pullizi (Content Marketing Institute) and Ann Handley (Marketing Profs) asked that question in their 2012 B2B Content Marketing Survey, the overwhelming answer (over 2-to-1) was, “producing the kind of content that engages prospects.”

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