Many student-athletes are graduating mid-year in the next couple weeks. No doubt, some are staying in school, but many of you are moving on and are ready for that first job. As you are polishing your resumés and portfolios, are you looking at your social media?
There are a variety of books on the shelves today claiming to help you heal a broken online reputation, and I have read many of them. There are only a few I would recommend. Wild West 2.0 by Michael Fertik and David Thompson is one of them.
Remember “United Breaks Guitars”? Erik Bernstein of Bernstein Crisis Management relayed the good news that United Airlines is finally learning the lesson of how to treat customers well. One small step…
Learning how to use social media responsibly isn’t just about avoiding these kinds of mistakes:
If used correctly, social media can help you build an army of loyal advocates that will go to bat for you when a negative event arises. Reputation-building loyalty strategies should be at the center of any social media training.