Video is the number one engaging media for websites and social media channels. But how can you put together professional quality videos without a huge investment in equipment? Here’s some basic information on the equipment that can produce high quality videos on a shoestring budget.
Like many leaders before her, Florida Atlantic University president Mary Jane Saunders would like a do-over. Several telling comments in a recent interview revealed the administrator’s lack of experience when it comes to media relations, especially social media.
In an interview covered by the Chronicle of Higher Education, Ms. Saunders lamented the influence of Twitter and the blogosphere on her downfall.
When I was writing my graduate research on crisis management in athletics back in 2000, Steven Fink’s book Crisis Management: Planning for the Inevitable was the seminal book for crisis management at the time. His new book, Crisis Communications: The Definitive Guide to Managing the Message is equally impressive.
The record cyber bank heist announced by the federal government on Thursday reminds us just how fragile the world of the internet really is. An environment we trust with our most private information is really a public highway of information up for grabs to hackers and criminals everywhere. Can you protect your information? Here are some quick resources to help you lower your risk and defend your organization against an attack.
Monday Musings, a day late.
It seems everybody is an expert on how to handle a social media crisis these days. The only criteria? Get a URL, set up a website, and sell, sell, sell. If you’re savvy at selling yourself and your services, you might even make a name for yourself. But the bottom line is this: there is a decided lack of communications and public relations experience in today’s crisis communications experts and it concerns me.