In Crisis, The Hardest Decision is Usually The Best

The Florida A & M marching band is on hold. The college president suspended the highly popular band for the coming school year.

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4 Benefits of Using Loyalty Strategies to Prevent a Crisis

Social media is not just the vehicle that carries your messages in a crisis.

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PRSA Spokane Boot Camp Materials

I am excited to be presenting a session at the PRSA Spokane Social Media Boot Camp 4.0 this morning.

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How to Build Social Capital Using Story Telling

Social capital is a term that dates back almost to the beginning of the twentieth century.

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Six Key Conversations to Monitor for Crisis – Now!

People are talking about you in social media whether you are listening or not.

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In Crisis, The Hardest Decision is Usually The Best

On May 15, 2012 By

The Florida A & M marching band is on hold. The college president suspended the highly popular band for the coming school year.

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4 Benefits of Using Loyalty Strategies to Prevent a Crisis

On May 14, 2012 By

Social media is not just the vehicle that carries your messages in a crisis.

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PRSA Spokane Boot Camp Materials

On May 10, 2012 By

I am excited to be presenting a session at the PRSA Spokane Social Media Boot Camp 4.0 this morning.

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How to Build Social Capital Using Story Telling

On May 10, 2012 By

Social capital is a term that dates back almost to the beginning of the twentieth century.

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Six Key Conversations to Monitor for Crisis – Now!

On May 8, 2012 By

People are talking about you in social media whether you are listening or not.

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Ivy League Facebook-Off

On May 4, 2012 By

Here’s a fun infographic from onlineuniversities.com about how the Ivy League school Facebook pages stack up against each other.

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Listening for a Crisis

On May 2, 2012 By

One of the best ways to mitigate a crisis is to see one coming and be proactive. Savvy crisis managers monitor online conversations and are ready to respond if needed.

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In Crisis, Misery Loves Company: 3 Tips for the Road Back

On April 29, 2012 By

It’s bad enough to have one element to deal with in a crisis: a local politician emails a picture of nude women to his “friends” and it ends up in a reporter’s inbox.

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10 Must Have Elements for Including Social Media in Your Crisis Plan

On April 28, 2012 By

Successful management of a crisis in social media is more about planning than anything else.

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See a Crisis Coming? Be Proactive

On April 26, 2012 By

A father  in New Jersey successfully lobbied to get rid of special education staffers for being verbally abusive to his special needs son. How did he do it?

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Trust and Influence: New Bedfellows?

On April 25, 2012 By

In 1993, Charles Barkley did a commercial for Nike declaring, “Just because I dunk a basketball doesn’t mean I should raise your kids.” 

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Book Review: New Relationship Marketing by Mari Smith

On April 23, 2012 By

When it comes to defining the term “relationship marketing,” look no further than the author of this book: Mari Smith.

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When Crowdsourcing the News Goes Bad

On April 20, 2012 By

Two disconcerting stories took hold in the college sports world on Thursday. The first one was a firestorm of criticism for University of Wisconsin men’s basketball coach Bo Ryan.

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Personal Facebook Privacy Primer

On April 17, 2012 By

Navigating the privacy and data settings of Facebook can be confusing. For personal use, many people like to “lock down” their privacy settings to have as much control of their data as possible.

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In Crisis, Be Quick But Don’t Hurry

On April 16, 2012 By

As a young high school basketball coach, I admired John Wooden.  It wasn’t his phenomenal grasp of x’s and o’s that stuck with me, although winning ten national championships takes major basketball savvy.

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Email Marketing Is Still The Bomb

On April 13, 2012 By

Permission-based marketing.  Someone has opted-in to your message. They like you enough to allow you to send them stuff.

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Schools Losing Patience With Reputation-Damaging Athletic Programs

On April 11, 2012 By

This has been a tough two weeks for college football coaches. Not coaches of losing programs, but coaches of winning programs.

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Straight Talker Brian Solis on Measuring Influence

On April 9, 2012 By

In the world of social media information, there are two kinds of people: straight talkers and goofy talkers.

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Friday Info: Social Networking Bill of Rights

On April 6, 2012 By

Here’s an interesting infographic from Backgroundcheck.org. that explains the dilemma of information sharing, privacy concerns, and many other issues surrounding privacy on the internet. Use the comments to post your biggest takeaway. Have a great weekend.

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3 Keys for the Content-Challenged

On April 2, 2012 By

What is your biggest content marketing challenge? When Joe Pullizi (Content Marketing Institute) and Ann Handley (Marketing Profs) asked that question in their 2012 B2B Content Marketing Survey, the overwhelming answer (over 2-to-1) was, “producing the kind of content that engages prospects.”

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